Jennifer Chamandi's The Apartment: A Fusion of Fashion and Design
Interiors

15 November 2024

Jennifer Chamandi's The Apartment: A Fusion of Fashion and Design

Jennifer Chamandi's The Apartment: A Fusion of Fashion and Design

Located in Mayfair, London, The Apartment is a refined space that captures Jennifer Chamandi’s vision to life, immersing visitors in her world. Designed by Agata Wejchert, it highlights the finest in contemporary furniture, beautifully enhancing the elegant aesthetic of Chamandi’s brand.


To enhance the space, six Laskasas pieces – including the Ambrose Armchair, London Sofa, Aura Side Table, Sila Coffee Table, Eddy Pouff, and Kelly Dining Table – were chosen to add warmth, elegance, and exceptional craftsmanship.


In this article, we explore how The Apartment effortlessly combines functionality with sophisticated design, creating an atmosphere that reflects refined taste and elegance.



Who is Jennifer Chamandi, and What is the Story Behind Her Journey?


Jennifer Chamandi Boghossian, a British shoe designer from Lebanon, combines a strong analytical mind for numbers with a passion for elegance.


After graduating from the London School of Economics, she embarked on a successful career as a senior banker. However, her childhood dream of designing shoes remained close to her heart, and her love of high heels eventually inspired her to pursue her true passion for shoemaking.


Jennifer Chamandi the renowned British shoe designer.



The Kelly Dining Table as a Centrepiece


More than just a furniture piece in a workspace, the Kelly Dining Table represents creativity and craftsmanship at its finest, capturing the very inspiration that fuels her brand. This table, with an elegant marble top in Matte Carrara Ceramic, became central to her space, reflecting her admiration for artistry and detail.



The Heart of Inspiration: A Hub for Ideas and Elegance


As a centrepiece, it serves as a place where ideas are sparked and shared, providing a hub for meaningful discussions and a constant source of inspiration. Crafted by Laskasas, the table aligns perfectly with Jennifer’s vision, bringing warmth and elegance to her workspace and enhancing its sophisticated atmosphere.


Stylish workspace with the Kelly Dining Table in Matte Carrara ceramic

Stylish workspace with the Kelly Dining Table in Matte Carrara ceramic

Photo by Todd Sutherland




Creating an Inviting Space with the Ambrose Armchair and London Sofa


Designed for conversation and brainstorming, the Ambrose Armchair and London Sofa were selected to bring a relaxed yet refined atmosphere to the room, offering comfort without compromising style.



How These Thoughtfully Curated Pieces Achieve Perfect Harmony in Design?


Despite their distinct and meticulous designs, the Ambrose Armchair and London Sofa share a common goal: to elevate both the aesthetic and comfort of the space. Their unique forms blend harmoniously, enhancing the room's welcoming atmosphere.


The legs, finished in black ash matte, and the seats upholstered in Lohan Nacre Fabric, add a refined touch. These elements work together to create a sophisticated and harmonious environment.



Well-designed room with the Ambrose Armchair and London Sofa in Matte Black Ash and Lohan Nacre fabric upholstery

Well-designed room with the Ambrose Armchair and London Sofa in Matte Black Ash and Lohan Nacre fabric upholstery 

 Photo by Todd Sutherland




Functional Artistry in the Aura Side Table and Sila Coffee Table


The Aura Side Table and Sila Coffee Table elevate functionality into art. In The Apartment, the side and the coffee table offer practical surfaces and a sense of aesthetic harmony with the surrounding pieces.



How Do They Make a Statement in The Apartment Living Room?


Both of Laskasas' pieces complement any interior style effortlessly. Their sleek and sculptural forms blend seamlessly into the space, elevating the overall ambience.


The selected materials, including a matte black ash base and polished nickel stainless steel, are meticulously crafted to perfection, elevating the pieces’ refined aesthetic and adding an extra layer of sophistication.


 A sophisticated room featuring the Aura Side Table and Sila Coffee Table, with matte black ash bases and polished nickel accents

A sophisticated room featuring the Aura Side Table and Sila Coffee Table, with matte black ash bases and polished nickel accents 

Photo by Todd Sutherland




Adding a Playful Touch with the Eddy Pouff


The Eddy Pouf adds a welcoming touch to the space and emphasises the importance of balance in sophisticated interiors. This piece provides a stylish accent, showing how a well-chosen piece can personalise a room, enhancing its dynamism and charm.


A fully furnished room featuring the chic Eddy Pouf

A fully furnished room featuring the chic Eddy Pouf 

Photo by Todd Sutherland



The Shoe Box: Where Jennifer Chamandi's Vision Shines the Most


The Shoe Box is where Jennifer Chamandi’s brand identity comes to life, serving as the place where thousands of women encounter the transformative power of Chamandi’s shoes, embodying confidence, sensuality, and strength.


Set in her signature pink and devoted to her footwear line, this room displays each pair in glass cabinets, accentuating the fine details of each design, and offering an intimate way for visitors to explore and connect with the collection.



The Shoe Box, where thousands of women encounter the transformative power of Chamandi’s shoes

The Shoe Box, where thousands of women encounter the transformative power of Chamandi’s shoes 

 Photo by Todd Sutherland



Agata Wejechert's Approach to Personalised Design


From selecting colour palettes to choosing materials, the designer Agata Wejchert approached this project with a dedication to translating Chamandi's personality and brand into every element of The Apartment.


“When Jennifer suggested we design her apartment together, I knew this was the perfect project, which would combine my passions for branding strategy, interior design, and art.”


Every decision was intentional, resulting in a cohesive environment that tells a story creating a space that resonates deeper.


Agata Wejchert and Jenifer Chamandi at The Shoe Box

Agata Wejchert  and Jenifer Chamandi  at The Shoe Box



A Lasting Impression for Professional Designers


Jennifer Chamandi's collaboration with Laskasas leaves a lasting impression, demonstrating how brand identity, fashion, and interior design create a unique space.


The Apartment is more than a beautifully designed environment; it's an inspiration point for professionals looking to integrate brand stories into their own stories. It showcases how thoughtful design can elevate a brand’s identity, creating an environment that resonates with elegance and purpose.


Laskasas can help bring these visions to life by offering over 100 customisable options. With a wide range of choices, we enable designers to personalise every project element, ensuring each piece reflects the unique identity and aesthetic they wish to create.


Author

Rui Silva

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