Today, we are honoured to shine a spotlight on Diana Lascasas, the dynamic CEO of Laskasas. This interview promises to unveil not only her insights on the significance of International Women's Day for both herself and the company but also the challenges women may find while navigating in industries traditionally dominated by men.
Join us as we dive into the narrative of Diana Lascasas, a trailblazing woman at the helm of Laskasas, and uncover the lessons and perspectives she brings to the table. This blog article is not just an interview, it's a celebration of women in leadership, with Diana Lascasas as our esteemed guide.
If you prefer, watch the interview using the Youtube player below.
As CEO of Laskasas, a reference in the furniture sector in Portugal, how important is International Women's Day for you and the company?
I think we're a fairly modern company, or we try to be. So, women play an important role in our structure. It's certainly going to be a day when we give the necessary importance to women and the position they occupy in the market today.
Diana Lascasas
Female leadership has gained prominence in recent years. As a woman and CEO, what challenges have you faced on your journey?
There are more and more leadership positions for women, and we're in an era in which women are increasingly excelling in leadership and management positions, so it's becoming a bit more of a daily routine in society.
It's been a difficult job for women to reach this level, on a day-to-day basis, within companies. It's a challenge for all women to be able to occupy management positions and assert themselves in those positions with respect by the people around them and for whom they manage.
But yes, I think that reality it's becoming more and more outdated and there's a greater mentality that women are just as capable as men.
Diana Lascasas during a visit to Laskasas' headquarters
The issue of gender equity is crucial. How does Laskasas promote equity in the workplace?
Equity in the workplace is not an issue here at Laskasas. People get their jobs because of their skills and abilities, not because of their gender. So it doesn't matter if you're a man or a woman, as long as you do the job well.
Part of Laskasas' marketing team
Finally, what message would you like to share with women who aspire to reach leadership positions in predominantly male sectors?
Women are becoming more and more integrated into the labour market, in some areas more than others, no doubt.
But I think this is a path and as long as women's performance and attitude continues to be one of perseverance, resilience and hard work in applying everything they know to their work context, just like men, there's no reason why they shouldn't occupy prominent positions, as long as they apply everything they need to their business model.
Diana with Martim and Sofia Lascasas
